Tricky Bassett
Product, Design & Systems

Tricky Bassett
Product, Design
& Systems

Working across media, subscription products, innovation, and design systems for organisations including the Financial Times, The Guardian, BBC, Microsoft, and News UK.

Interested in good ideas, clear thinking, healthy teams, and products that make a difference in people’s lives.

Currently leading editorial experience, design systems, and AI-native product work at the Financial Times. Open to mentoring, advisory, and NED opportunities.

Featured Work

Featured

The Guardian, Product Design Director

Featured

The Guardian, Product Design Director

Featured

The Guardian: Feast

Featured

The Guardian: Feast

Featured

Talksport Edge

Featured

Talksport Edge

Featured

The Guardian, Product Design Director

Featured

The Guardian: Feast

Featured

Talksport Edge

Work by category

All work

Explore a range of projects, each shaped by a user-centred approach and thoughtful design.

All work

Technology products

Product Design

How I approach product design, from concept to user-centered solutions.

Product Design

Laptops

Leadership

Innovation

Insights

Insights

Insights

Exploring Innovation: A Case Study from The Guardian

Available on UX Brighton's YouTube channel. See how The Guardian "cooked up" a transition from print to a leading digital experience through innovative product design in the Feast case study.

How to build an internal start‐up to sell new ideas in a new market

Whilst at Magnetic, we helped a team at Atkins gain the confidence to transform their ideas into a viable digital service that could be sold alongside their traditional engineering services. Read more in this Medium article.

How do you design the future in just 5 days in a field?

Organisations often have great ideas, but ‘business as usual’ can hold them back. Read how an innovation festival helped Northumbrian Water bring these ideas to life in this Medium article.

Creating meaningful experiences that make a difference in people’s lives.

2024 © Richard Tricky Bassett

Creating meaningful experiences that make a difference in people’s lives.

2024 © Richard Tricky Bassett

Creating meaningful experiences that make a difference in people’s lives.

2024 © Richard Tricky Bassett

Tricky Bassett
Product, Design
& Systems

Working across media, subscription products, innovation, and design systems for organisations including the Financial Times, The Guardian, BBC, Microsoft, and News UK.

Interested in good ideas, clear thinking, healthy teams, and products that make a difference in people’s lives.

Currently leading editorial experience, design systems, and AI-native product work at the Financial Times. Open to mentoring, advisory, and NED opportunities.